Three Companies Creating a Conference Geared Towards Human Connection.
Metaswitch Networks, Polycom and Edgewater Networks joined together to create a better conference experience for their customers. The plan for this conference model is to be held multiple times a year in intimate settings, in different parts of the world, bringing the conference to their customers and to encourage networking with one another. Metaswitch (the leading sponsor of the event) came to DesignGum to brand the event and create the entire identity system. The goal was to create a brand that showed the partnership of the three main sponsors while having a bold, friendly, and recognizable look that supports the theme of “getting in touch.”
- Event Branding
- Logo Design
- Collateral Design
- Event Design
- Promotional Design
Scalable and Modular Design Accross Multiple Deliverables.
DesignGum partnered with Tangelo Marketing and SweetPea Event Planning to make sure all design needs were met. Some mock-ups needed to be created to make sure our ideas would make sense in real-life situations.
InTouch “InAction” at Busch Stadium and the NASCAR Hall of Fame.
Since the events were in two cities and six different venues, we had to plan accordingly and make sure we carried the brand through each space we occupied.
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